Merford is a specialist in industrial and architectural sound insulation and acoustic solutions.
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Merford Holding B.V.

Franklinweg 8

4207 HZ Gorinchem

The Netherlands

Email: info@merford.com

Website: https://www.merford.com
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Merford acts as the data controller for the personal data described in this policy.

Depending on your interaction with our website or services, we may collect:

• Name
• Company name
• Job title
• Email address
• Telephone number
• Address details
• IP address
• Browser and device information
• Website usage and behavioural data
• Information submitted via contact forms, quotation requests, downloads or newsletter sign-ups
  

We do not knowingly collect personal data from individuals under the age of 16.

We collect personal data in several ways:

• Directly from you, for example when you complete a contact form, request a quotation or communicate with us by email or telephone
• Automatically through cookies and tracking technologies when you visit our website
• Through business identification tools such as Leadinfo, which may identify company information based on IP address and publicly available data
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We process personal data for the following purposes:

• Responding to enquiries and contact requests
• Preparing quotations and proposals
• Managing customer and supplier relationships
• Performing contractual obligations
• Sending relevant marketing communications, where permitted
• Analysing and improving website performance and user experience
• Measuring the effectiveness of advertising campaigns
• Complying with legal and regulatory obligations
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We process personal data only where we have a lawful basis to do so. This may include:

• Performance of a contract
• Compliance with a legal obligation
• Legitimate business interests
• Your consent, where required
  

Where processing is based on consent, you may withdraw your consent at any time.

To operate our website and marketing activities effectively, we use selected third-party service providers.
We share personal data only where necessary to operate our business or where required by law.
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This may include:

• Hosting and IT service providers
• CRM and marketing automation providers
• Analytics providers
• Professional advisers

Marketing partners

We work with external marketing agencies, to support our digital marketing activities, advertising campaigns and website optimisation.
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These agencies may process personal data on our behalf, such as website analytics data, campaign performance data or lead information.
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Where they act as data processors, they process personal data strictly in accordance with our instructions and under a data processing agreement to ensure appropriate data protection safeguards.
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Website hosting and CMS

• Webflow
• Amazon

Analytics and tag management

• Google Tag Manager
• Google Analytics

These tools help us understand website usage and improve performance. Where possible, data is anonymised or pseudonymised.
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‍Advertising and campaign measurement

• Google Ads
• Meta Pixel (Facebook and Instagram)
• LinkedIn Insight Tag

These services allow us to measure campaign effectiveness and display relevant advertisements.
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Marketing automation and CRM

• ActiveCampaign

Used for email marketing, newsletters and automated communication, where consent has been provided or where legally permitted.
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Data integration

• Zapier

Used to securely transfer data between systems.
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Business identification

• Leadinfo

Leadinfo identifies business visitors to our website based on IP addresses and publicly available company information. No private individual profiling is carried out.

Our website uses cookies and similar technologies to:

• Ensure proper website functionality
• Analyse website usage
• Improve user experience
• Support marketing and advertising campaigns
  

Strictly necessary cookies are placed automatically. Analytical and marketing cookies are placed only after you have provided consent through our cookie banner.
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You may manage or withdraw your consent at any time.
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For detailed information, please refer to our Cookie Policy.

Some of our service providers may process personal data outside the European Economic Area (EEA) or the United Kingdom.
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Where this occurs, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• UK International Data Transfer Agreements, where applicable

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.
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Marketing data is retained until you withdraw consent or unsubscribe from communications.

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

Under applicable data protection laws, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent at any time
  

To exercise your rights, please contact us at info@merford.com.

You also have the right to lodge a complaint with your local data protection authority.

We may update this Privacy Policy from time to time to reflect changes in legislation, our services or the way we process personal data.
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Where required by law, we will inform you of material changes or request renewed consent.
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Language and interpretation

This Privacy Policy has been drafted in Dutch and may be made available in other languages for convenience.

The most recent version will be published on our website and will indicate the date of the latest revision.
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In the event of any discrepancy or inconsistency between language versions, the Dutch version shall prevail.